The AM4NYC also has a small torsion bar on the bottom of it that locks the midsole together, which will give runners more control when they turn. Stability and more reinforcement in the forefoot was a big deal for people running in NYC, Adidas said, so it needed to design a Primeknit upper that was tight enough to make it feel stable. Not just that, but the sneaker was actually made at the company's robot-staffed Speedfactory in Atlanta, an automated assembly line that combines craftsmanship with speed to create custom footwear.įor the Adidas Made For New York City, the company worked with runners around the Big Apple to figure out what would make the perfect shoe for them. The occasion? Adidas invited members of the media to an event where it showcased its latest running shoe, the AM4NYC, a New York City-inspired silhouette that was designed using sensor data and feedback from local runners. But that's exactly what happened earlier today. When I woke up this morning, I didn't imagine I'd spend part of my day inside a massive shipping container on a parking lot right under the Brooklyn Bridge.
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